Privacy Policy


The following describes what information we collect from you when you use our service and how we use that information.

A) What Information do we collect?

We collect the following information when you use our Services, including when you sign up for an account, create or share, and message or communicate with others.

  1. Information on how you use our Services, such as the types of video content you view or interact with and/or the frequency and duration of your engagements.
  2. Information about the content you provided the service, such as the location of the video or the date a file was created.
  3. Information that other people provide the Service about you when they use our Services, such as when they share a video of you, send a message to you, or upload, sync or import your contact information.
  4. Information about the people you are connected to and how you interact with them, such as the people you communicate with the most or the videos you like to share or interact with the most.
  5. Information you provide if you upload, sync or import information to the service from a device.
  6. Information about you and your activities on and off Liveplay from third-party partners, such as information from a partner or from an advertiser about your experiences or interactions with them.
  7. Information from the computers, phones, or other devices where you install or access our Services. We may associate the information we collect from all your different devices, which helps us provide consistent Services. Here are some examples of the information we collect from your devices:

    • Operating system, hardware version, device settings, file and software names and types, battery and signal strength, and device identifiers.
    • Device locations, including IP address and geographic locations, such as GPS or Wi-Fi signals.
    • Information such as the name of your mobile operator or ISP, mobile phone number and IP address, browser type, language and time zone.
B) How do we use Information that is collected?

We use information collected to evaluate the level of entertainment you are receiving from our services and then to develop and improve that level of service to you. The following are the ways we use information collected by you to improve the Liveplay experience:

  1. Data collected on your online activities or from third party partners help create your personal video feed and helps us make recommendations of content you would like to watch.
  2. Information collected on the videos you watch and share help us determine which videos should be classified as popular or trending to promote and share those videos with other users on our service.
  3. Information we collect about your Friends helps us recommend new Friends to you and helps to create the video sharing and messaging experience you receive on Liveplay.
  4. Information we collect on your location helps to customize the Liveplay language, features and functionality you receive and to recommend friends, events or special promotional offers nearest your location.
  5. Information we collect about you or your viewing habits and activities help improve our advertising experience by recommending ads, products or services that would be more relevant to your interest.
  6. Information we collect from your devices help verify your identity and to protect your account from unauthorized users or hackers.
C) Who do we share information with?

We share information that you make public on your personal profile to anyone on or off our Services and can be seen or accessed through online search engine, APIs, and any offline media. Some examples of when we share information about you are:

  1. When you make public video postings or comment/message on our service.
  2. When someone searches for you on our service.
  3. When you comment, message, + watch or send a friend request to someone on our service.

In addition, we may also share non-personally identifiable information about you such has age, gender, city, state, country and interest to third parties such as advertisers, sponsors, marketing and analytics companies. Your name, profile picture, email address, phone number, or exact location will not be shared as part of this process.

D) Who do we share your personal information with?

We may also access and preserve information when it is necessary to: detect, prevent fraud and other illegal activity; to protect ourselves, you and others and on accounts disabled for infringing of our terms of service for at least a year to prevent repeat abuse. We may also access, share and preserver any of your information in response to a search warrant, court order or subpoena, when we believe we are required to do so by law.

E) How can I manage or Delete by personal information?

You may manage or delete personal information by accessing all your information via your My Liveplay page within our service or via the general settings icon within the My Liveplay page. Any data that was not made public by you and is modified or deleted will be modified or deleted from our servers unless we have received a request to preserve and retain that information (See: Section D "Who do we share your personal information with?").

F) When do we remove content due to Privacy Policy Violations?

When any content you upload includes uniquely identifiable information about another person and that person contact us claiming a Privacy Violation we will remove the video from our service. To meet the requirements of uniquely identifiable information there must be sufficient information within the content that allows any third party to recognize the person.

Examples of uniquely identifiable information are:

  1. Full Name
  2. Home Address or Previous Addresses
  3. Email or Phone Number
  4. Date of Birth
  5. Social Security Number or Government ID
  6. Bank Account or Financial Information

To report instances of a Privacy Violation please email support@liveplay.co and include the user name, video or content date and time stamp and details on the information shared that meets the requirements of uniquely identifiable information. Once we confirm that a Privacy Violation has incurred the content will be removed and the user account may be suspended or terminated for infringement of our Privacy Policy.